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class=”c7″ When there is some time, Amazon had dropped the price of its Kindle e-readers in Germany and in other countries as well to a certain extent, you would think that it was liquidating inventory for the arrival of a new line.
class=”c7″ If that were true the disappearance of Kindle Paperwhite on several sites, since replaced by the new model with its new generation Carta E-Ink screen, the model “Basic “however, has not been replaced, and therefore remains available. But in Germany, where he had fallen from 10 €, he experienced a further decline for this time to spend € 49.
First reading lighta major player in less than 50 €
class=”c7″ The 50 € so just going through Kindle in Germany who uses his model to continue his basic reading lamp price war. This is the first time a major player offers such a price, excluding promotional or liquidation. With France and in other countries a price that is set at € 79 ( € 69 Italy), Amazon does not affects the first decline in all countries before a second and seems to adopt a different strategy for each country.
class=”c7″ Germany is indeed promising according to several studies, but in addition, booksellers have declared war on Amazon with the offer Tolino Shine, equivalent to the former Kindle Paperwhite proposed € 99. It was therefore necessary for Amazon to react quickly, and strong.
Amazon class=”c7″ therefore wants to regain control in this country, but did he seem not need to do in France where he is the true competitor Kobo has opted upscale with its new e-readers and Kobo Kobo Aura Aura HD, proposed respectively € 149.90 and € 169.90.
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ul therefore need to break Amazon prices and lower margins, while the brand now offers the cheapest market reading light.
lower prices in France also
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If there is no urgency for Amazon in France to reduce the price obviously, this does not mean that this decrease n do not come up here. Indeed, at 49 € instead of 79 €, there would be a huge psychological difference for many consumers, and this could allow Amazon to regain control with his favorite strategy: price Low . To give an order of ideas, Amazon offered its first reading lamp $ 399 2008 to $ 279 in late 2009, and then rose from 189 to 139 USD in 2010, and has been declining since. This psychological course € 50, which could mean a massive adoption in the home, is therefore certainly very far France also.
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The question now is when Amazon’s interest to launch this service in France. Such an offer would of course be very difficult to compete for Christmas, but perhaps could also cannibalize sales of all new Kindle Paperwhite, certainly more profitable for Amazon .
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