Amazon price war continues with two new Kindle Fire - 20minutes.fr

The fight between Amazon and Apple on the front of the tablet is fascinating. With two radically different approaches, iPad and Kindle Fire is the most successful on the market, especially in the United States. With two new models and more aggressive pricing, Jeff Bezos wants to continue his conquest.

Tuesday night, Amazon introduced its new range, which will be sold in the United States in the coming weeks (still no official date for Europe). There are:

• HD Kindle Fire: 7-inch model as last year (1280×800 pixels) but priced at $ 139 is broken

.

• HDX Kindle Fire 7 inch HD screen (1920×1200 pixels), due on October 18, starting at $ 229

.

• HDX 8.9-inch Kindle Fire: ultra-HD screen (2560×1600), November 7, starting at $ 379

.

Performance and design competitive against the iPad

first generation Kindle Fire was slow and not very sexy. With this third iteration, Amazon down to business. The design has been refined and the HDX range now features a high-end processor (Snapdragon 800 quad core), 2GB of RAM and displays greater than that of the iPad Mini and iPad resolution. All at a price 30% lower ($ 229 vs. $ 329 on the small size, $ 379 vs. $ 499 on large).

However

Choosing an Amazon tablet face, for example, a Nexus 7, requires sacrifice agree to use a home OS, which is not compatible with Google Apps Play. Overall, Amazon is quite a good job on the selection of consumer apps (games, music, media). And to attract seniors and beginners, Jeff Bezos announced a video 7/7 Mayday assistance available 24h/24, baptized with the promise to never wait more than 15 seconds. Apple will have to beef up his game in October, with the expected introduction of its new generation of iPad.

>> The introduction video

P.B.