information like an ad as he communicates in tons: a monster of the great French distribution ahead of the field of digital reading. In the space of three days, sixty items flowers on canvas and some see it as an immediate competitor to Amazon, even among the more daring for the Fnac. However, if the former public nuisance has not reacted to this announcement from Amazon, the Kindle has immediately taken a serious discount.
NolimBook The two versions of the pet name of love ebook readers branded Carrefour are operated by French company Bookeen. Recall that Carrefour announces the sale of 11 million pounds each year paper and on the field, the digital experience was limited to a ebookstore Numilog the company, then owned by Hachette, had done. In spaces libraries Carrefour, we count on 13 000 references, which are therefore supplemented by the 100,000 shares of the legal provision and digital French. Until then, difficult to grasp the link between the price drop at Amazon and the appearance of nolim.
Yet among professionals, the news fly:
products cheap business imperative
Kindle that has been stored is the entry level model: no touch screen, ergonomics that makes you want to flog its designer with clumps of nettles, but quality of service classic Amazon and convenience. In front, the first prize is a nolim proposed to 69,90 € touch screen, which makes the device the … second most financially attractive product on the market. Recall that the first price is still Kobo 99.90 – this is the Touch model with touch screen. Please note: NolimBook luxury, if you will, is sold at € 99.90 …
Carrefour What is a device with an aggressive price, and particularly accessible is obviously understandable. Supermarkets should work for the purchasing power of French. Especially since, well advised, the chain has decided to launch this October 14 the two ebook readers, along with the necessary applications to synchronize his reading, and enjoy a complete digital environment.
“ It is by no means replace the physical book sales in our stores. We strongly believe that digital books offer is complementary, not competing, sales in stores that will enrich one another and not cannibalize ” Rochedix assured Emmanuel, Director Carrefour culture. Especially as we find in nolim spaces bookstores stores, and this is where Amazon may have some cold sweats.
Sale Online, against selling shops
American strategy, whatever the territories has always been to offer its Kindle in the form of a Consignment. But its state-Americans returning partners: in September 2012, Wal-Mart decided to remove its rays ebook readers. Amazon, seen as a competitor to questionable morals, even to the land of ultra-liberalism could remain as a supplier.
across the Channel, the bookseller Waterstones decided to sell the Kindle, to meet customer demand, and recently, the head of the chain does not deny the importance of this agreement. According to James Daunt, the customer is satisfied, and everything is for the best in the best of worlds. Far from having introduced the wolf in sheep, it is estimated that only a minority of customers actually go to digital.
In France, Amazon tried to enter the market, and we remember that among the signs approached the Furet du Nord had kindly sent on commercial roses of the firm. Devices offer a competitor, he had to call Virgin to dare – and if this strategy does not lead to the bankruptcy of the company, inevitably, it was not advisable. Under the guise of supposedly attractive pricing conditions, “ was clearly fucked “, we are entrusted with Virgin in late 2012, before the announcement of the disaster.
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Darty had yet taken the plunge, and the idea of ??strengthening its range of ebook readers, offered since October 2012 low-end Kindle in its stores. Decision all the more difficult to follow that you can not buy Kindle compatible ebooks from Amazon outside. Darty had since 2010 a ebookstore, certainly, but it would be of no use with a ebook reader Amazon. The advantage, however, was to take advantage of the 228 stores Darty and an area of ??significant exposure.
minnows and the big bad wolf
As for Carrefour, the company displayed its turnover in 2012 of € 86 million turnover, not really worrying Amazon. Not on this site anyway. But merging in 1999 with the Promodès group, Carrefour became the second largest player in the retail, just after … Wal-Mart, like so. With 15,430 stores and some 495,000 employees, if you do not count a book in everyone, it is understood that the exhibition area which could bénéficer the nolim gives some buttons to Amazon.
There are in fact 215 Carrefour hypermarkets with a library, with an average area of ??200 m² on average – the nolim will have a surface area between 10 and 20 sqm. If these areas do not benefit from the approach very specific libraries spaces Leclerc, these are all additional windows for the merchant. Especially as we find nolim in 230 stores in all – 215 hypermarkets and 15 supermarkets. And of course, on Carrefour.fr. By that, for holiday periods, we find the nolim in special operations, offered in other brands of the group, there would be one step.
So finally, the discount of 20 € for the first Kindle price is a little desperate gesture competitor chokes: not only 59 € Kindle Amazon has nothing competitive with nolim first prize of Carrefour, but more importantly, this club looks good at a ridiculous gesture, to keep control of prices – and keep the player with the most financially accessible offer. For € 10 difference, it would like to walk on the head and give in to the call of a poor Kindle, facing a unit supports EPUB, with a touch screen.
But still he will test these machines before sanctioning the Kindle. Let’s just say that the quality of aircraft produced by Bookeen s’st are unfailing, and as such, Carrefour could not really find a better partner.
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