Friday, October 11, 2013

The Kindle is now available at € 59 - CNETFrance

After Germany where it has recently been sold to 49 €, France is now also affected by the price drop of the basic model of the Kindle. He loses 20 € from 79 to 59 €.

We knew that Amazon had a pricing strategy in each case in Europe after the price cuts in Germany, where the light was of first rose to € 69 before then move to 49 € . They were not reflected consistently in other countries, although there are other promotions such as Italy or the reading light is also proposed to 59 €. It must be said that in Germany, the competition is fierce and very dynamic market, unlike France.

If you expected to see Amazon drop the price in France, we also knew that Amazon would wait for the right moment. And in this area, the right time is often a competing offer.

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Timing is there a chance? A few hours after the confirmation of the availability of e-readers nolim Carrefour, based on Bookeen Cybook Odyssey, the price of the Kindle from 79 € to 59 €. I must say that the two reading lights the brand are available to 69,90 € for the model without lighting, based on the Cybook Odyssey 2012 version model, and € 99.90 for the discerning model, a new model touch and informed loses the HD screen currently marketed by Bookeen release.

class=”c12″ Also note that the Cybook Odyssey 2013 is proposed development at Cultura € 49.90. It was time for Amazon to respond.

class=”c12″ With this price reduction, and knowing that the supply of Cultura € 49.90 is definitely temporary, it makes us even now when reading lights in the three € 70 mark.

Florent Taillandier

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