Kindle: Matchbook, or offering coupled paper + digital retroactive - Actualitté.com

We thought that in the absence of competition in the sector, Amazon would not extend its offer Autorip deployed in January 2013. With this operation, a physical album bought on the merchant’s site gave access to a cloud version at a lower price. Analysts themselves do not believe for a second that we could attend such an offer for books. Yet Matchbook released in October overseas, with 10,000 books concerned.

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Matchbook, or supreme commercial offer: for a total of $ 2.99, $ 1.99, $ 0.99 or nothing, Amazon customers who bought a paper book between 1995 and today ‘ Today can get a digital version. “This is a typical offers markets that do not have control over the selling price of books ,” says the National Union of publishing contacted by ActuaLitté. Because obviously, in France, there can be no assurance that such offers would emerge.

“ At first glance, it seems that Matchbook is problematic with regard to the law on the single price of digital books. Which justified the introduction of this legislation from the European Commission, it was just marketing homothetic file, or whose dilation was great. Here, Amazon would introduce a system that goes even against the law or its spirit. “

difficulties not only revolve around the form “ offer retroactive coupled .” In fact, even if the commercial solution “ was open to all resellers, which is the sine qua non,” it must come from the publishers, in France set the selling price of their works. But how to coexist an ebook sold at high prices, and offer that, because the paper version has already been purchased, allow the consumer to buy the digital version for a lower price. “

offers coupled … retroactive

According to the NIS, the supply Matchbook would be even more difficult in France to introduce the issue of supply coupled paper + digital, is not completely settled. The Act of 26 May 2011 provides yet how opening the door to changes in the selling prices of digital books

This price may differ depending on the content of the offer and its terms of access or use.

But this is where the problem might hurt. “ It is possible to introduce bundled offers, but this requires handling texts, and this solution is not explicitly provided for by the Law on the single price of digital books ,” explains a lawyer.

Let

easy: a French publisher imposes a sales price for the paper edition (large or pocket), with a possible discount of 5% that the Seller has the right to grant. However, this variation of 5% apart – which is by no means mandatory – the selling price of a book is the same for all retailers. The same goes for the digital book, it does not have the same discount possible.

“ In the case of a tied selling, it plays on the variable that the law of May 26 grants, and publisher establishes a single price that includes paper and digital ” says the lawyer. However, if section 2 of the Act provides that PULN modulation, it can only relate to the digital book, since nothing in the law Lang 81 books on paper introduces such transaction.

Amazon’s case, once again, only possible in a country where there is no regulation on the sale price, so this is good as a sale coupled retroactive, which purchase contract is entitled to one commercial advantage. On the French market, which is expected to come from the publisher. For the NIS, this “ depend on a consensus “, but this is not really on the agenda. As the U.S. market, the fact that a free solution is proposed surprised a little more:

“ This must depend on the understanding that the publisher has obtained from the author, but it is hard to understand the interest in the publisher and the author graciously offer this version . “

Meanwhile, Amazon France did not wish to comment on the upcoming launch of this new offering, did not usually ramble on operations in other jurisdictions.

deepen

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