Category: Education
Amazon does not usually communicate its numbers. Generally firm Jeff Bezos uses terminologies such, many, lot, thousands, millions to talk about sales especially in digital. Then look elsewhere …
class=”c3″> Consumer Intelligence Research Partners has yet conducted the survey. According to them, Amazon sold in the United States 20.5 million Kindle products (tablets and eReaders). Another interesting statistic is that 40% of Amazon customers have a mobile tool Kindle brand in the USA. class=”c3″>
regard to the sale of content that is great question! class=”c3″> CIRP conducted a survey of 300 clients Amazonians from September to mid-November 2013. First observation, customers with a tablet or a Kindle ebook reader to spend more on the website all product lines confused than those who do not. The confinement of customer strategy therefore works pretty well. class=”c3″> But what is more surprising is the difference in the shopping cart customers. A possessor Kindle spend about $ 1233 to buy all kinds of products per year. Those who do not are spending less because they contribute to the financial health of the company up to $ 790 per year. The gap is so important!
class=”c3″> So if these data are correct CIRP, Jeff Bezos has a big challenge for us not to retain the customer but to make her own growing its mobile tools. He goes so far as to break the price of tablets and e-readers? Or, the smartphone will be the next weapon?
Discover our section studies on digital
Source: AllthingsD
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