Among the big names in the tablet market, it must be with out of nowhere that nobody really expected as a serious competitor actor in recent years. However, Amazon does have its place in the sector, thanks to a formidable commercial technique.
Amazon’s strategy to sell its tablet has all the stroke of genius and allows the firm to offer terminals among the most profitable. Yet, at first, difficult to believe that the firm can reap as much if not more benefits with its Kindle tablets sold at very low prices when Apple and Samsung sell their products above 500 euros.
CIRP (Consumer Intelligen Research Partners) and reveals that under these tunes small tablet cheap Kindle range is proving to be a formidable machine for sale that could cost users much more than if they bought another more expensive tablet from a competitor.
The reason? Simply offered in tablets that strongly encourages consumers to buy, whether it’s applications, music or even shopping on Amazon Amazon platform ecosystem, everything is done for the user to a Kindle tablet remains permanently bonded to Amazon.
A study by the research firm in the last three months with 300 U.S. users assesses final. On average, holders of a Kindle tablet spent $ 1,233 a year on Amazon, against only $ 790 for buyers who do not have a tablet brand.
To shorten the members with an Amazon Kindle tablet spend on average $ 443 more per year on the platform. A lucrative market for Amazon, which in this context, has every interest to rapidly grow its user base, even to limit its immediate margins on sale shelves.
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