Warning: if you intend to offer you a Kindle for Christmas, you might spend a good part of next year to buy everything and anything on Amazon
strange study of the month comes from research firm Consumer Intelligence Research Partners LLC, which was interested in the habits of the giant Amazon customers. The results, we particularly note the incredible propensity Kindle owners (eReaders or tablets) to spend a mountain of dough on the sales platform of Jeff Bezos.
Thus, 40% of Amazon Kindle American customers would possess a terminal and spend, on average, about $ 1,233 (about € 896) per year on various purchases on the site. This is much more than customers without Kindle, which they did spend that $ 790 (€ 573) per year on average. From there, one could easily conclude that when a average person ends up with a Kindle in hand, he then begins to frantically squander all his savings.
In reality, the shortcut is a bit easier, since it can also be argued that the biggest spenders site consumers are logically offered a Kindle, Amazon never hesitates to put forward on its pages . On the other hand, e-readers and tablet manufacturer is locked so that content purchases can only be made on Amazon, they can only push the platform forward, and thus promote these statistics.
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