Amazon mocks iPad Air to tout its Kindle Fire HDX
Masataka Morita SIPA AP
Amazon wants to break into the tablet market and it feels. The company is on the lookout for competitors tackle its Kindle Fire HDX, such as the Apple iPad Air.
Apple aficionados are familiar with the presentations of new products made by Jony Ive, a British head of product design at the Cupertino company with a strong accent. These are presentations that Amazon has chosen to ridicule: a 30-second broadcast on Youtube, the multinational is present the iPad Air by a person with a very British accent, while the Kindle Fire is described HDX by a second voice, American this time. In this comparison, it is the Kindle wins: better resolution, lighter and lower prices
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Before Amazon, Nokia also took Apple
Amazon is not the only company to use comparative advertising, parody and Apple products. The latest was Nokia, which in a video mocking the owner of an iPad Air trying to seduce a young lady but never ceased to ridicule. Lady who, in the end, exhibited its Lumia 2520, supposed to outperform the Air. IPad
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