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After Microsoft, it is the Amazon turn to embark on comparative advertising and to tackle Apple and its products. So the iPad Air which takes for his rank as the favorite designer brand, Jony Ive.
video is not as caustic as other brands do not hesitate to openly criticize Apple products, but rather plays into parody and highlights the Kindle Fire HDX.
Amazon compares well some points of the iPad Air to its new tablet in 8.9 “format. We learn that Amazon’s tablet has 1 million more pixels than the iPad Air (2560 x 1600 pixels 2048 x 1536 against in Apple), a slap when you know how Apple has relied on its Retina display for his campaign.
Another point addressed, weight, again largely lighthouse argument put forward by Apple to sell the iPad Air, damage, Kindle Fire HDX is 20% lighter.
Finally, history bury the iPad Air, the price is compared with $ 120 less for the Kindle tablet. Still, the spot remains good-humor and humor.
Microsoft used to play a lot less finesse, number of spots eventually be removed from video platforms, the company admitted regularly go too far in his smear campaigns.
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