A user of Kindle is Amazon average a better customer - LesMobiles.com

chosen by Jeff Bezos on the marketing of its tablet without margin model is a case of economic school. Not only is the Kindle are sold very well, but every tablet owner spend more money on Amazon.

article InternetRetailer.com information portal specialized in e-commerce, shows a study by the firm Consumer Intelligence Research Partners. According to the report, the economic model of the Amazon Kindle (all versions), sold without any margin (unlike industrial logic) is extremely fine. Three points are raised to demonstrate the relevance of Jeff Bezos on this issue.

Customers who spend more

First point: every owner of a Kindle is a better customer than others. According to the study, a Kindle customer spends on average an amount 56% higher than the others. And not just any amount: USD 1,233 per year, against 790 dollars for consumers without Kindle. That’s $ 440 more per year per user. Which greatly reimburse lower margins (and therefore is more of an investment than lower income).

Customers who purchase more varied

Second Point: Amazon has managed to develop a relationship of trust with consumers who believe that Amazon is cheaper than others, but offer equivalent products. Customers are more loyal. The study shows that the frequency of purchase of Kindle customers is 50% higher than the other. In addition, they buy more variety of products (from 6.4 classes on average, against 5.5 in other sections).

Customers who consume more often

third point by placing the tablet at an excessively low vis-à-vis competitive prices, equivalent technology, Amazon has significantly increased the number of its customers. As with the Google Nexus, Amazon quickly known that its shelves are a great gateway to online services. Today, 40% of consumers are owners of an Amazon Kindle.

These three points combined, demonstrating that the model Jeff Bezos is remarkable relevance. Customers happy, loyal, consuming more and more often: what more

?