In Qantas aircraft, on balance its Kindle to read a book - ActuaLitté - Actualitté.com

The airline based in Australia, Qantas, is exceeded. It has launched a campaign among its users, asking them to remove their Kindle, and take time to relax with a really good book. Now, what exactly is a really good book? One of those offered by the company, of course.

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collaboration with Hachette Australia, the airline has published a series of books specially designed to be read from beginning to end on a particular flight. With the final project to extinguish the Kindle customers, and bring them to the supreme pleasure of leafing through a book of printed paper …

project is not silly: the target of this campaign is the Qantas Platinum client – ie the great traveler luxury, mostly businessman. Thus, the works are adapted to their expectations: non-fiction, thrillers, short stories with polar option, but also written to take into account the total duration of the flight. Between takeoff and landing, it was hair-stack time to finish his book.

project mounted by the communications agency in Sydney, Droga5, relies on the fact that a player can swallow between 200 and 300 words per minute. A fact confirmed by the partner Hachette, which presents it as, roughly one page per minute figure. Texts tailored according therefore the duration of the flight, with big names in literature: James Patterson, Dan Brown, and Richard North Patterson …

Finally, big names … we understand.

works benefit plus a special cover, made by Paul Bedford, who worked in companies as diverse as The Economist, Sony Playstation or Waterstones.

Stephanie Tully, head of loyalty Qantas, the experience of physical books, and return to an old technology attest to the sophistication of the brand of the company. A kind of luxury that the company offers, which will target medium-haul flights, but could also be extended to customers ranging from bronze to silver in the rankings.

Director of Droga5 agency Nobay David says: “ It seemed that the only place in the world composed of Kindle, iPad, to find the rest, this is a book pocket to read 40,000 feet. “A charm as an authentic luxury brand, which offers a well-crafted operation here. “ Despite its relative simplicity, there is an undeniable charm reassuring to flick a good book, when you sit in the clouds. ”

idea to turn off the electronic reading devices of any interesting way: 30% of travelers forget to do

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funny thing at the same time, Time has just released its list of books to fly, considering titles like perfection to relax during a flight. It includes The Da Vinci Code Dan Brown Blink , by Malcolm Gladwell and Eat, Pray, Love written by Elizabeth Gilbert.

Sources : Adage, IN News, CNet

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