Saturday, May 25, 2013

Amazon launches Kindle Fire tablet in more than 170 countries - LSA

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Published May 24, 2013 by Margot Kindle Fire HD

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Amazon attack competition and extends its computer tablet market with its Kindle Fire, by offering in 170 countries, against 7 Today, from mid-June

Available in 7 countries (USA, France, Japan, Germany, United Kingdom, Italy and Spain), Amazon, the online retailer announced that it would extend its offer to more than 170 countries. A global offensive to compete with the manufacturers of tablets already in place aims.

Kindle Fire

first appeared in 2011 in the United States. Since then the range has expanded with different screen sizes including.

embarking on global tablet market, Amazon could become a real competitor to Apple, Samsung and other tablet manufacturers, partly because their prices are much lower, because of the small size of the tablet. Last year, Apple had also responded by announcing the release of an iPad against 7.9 inches 9.7 inches usually.

online retailer says its Kinde Fire is the best selling item but does not want to reveal its figures. The research firm IDC said that the Amazon tablet would have experienced a great success during the Christmas and New year 2012, ranking behind Apple and Samsung, selling 6 million units, or 11.5% share market.

In 2013, the first quarter, sales of the Kindle Fire are 1, 8 million units, evening 3.7% market share. The U.S. distributor is found in the fourth position, behind Apple tablets (39.6%), Samsung (17.9%) and Asus (5.5%). Amazon has launched a diversification strategy, relying on electronic devices and digital content in addition to the library side.

“ Kindle devices are sold at a loss, but saves Amazon.com attractive margins on sales of digital content ,” said Morgan Stanley bank. It also states that the Kindle Fire could aim to improve sales and profitability.

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