Amazon Expands Kindle Fire AppStore and more than 170 countries - 01net

01net

the 05/24/13 at 15:16

Jeff Bezos holds the Kindle Fire HD Family, 6 September 2012 in Santa Monica

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Amazon is its firepower. The U.S. online retailer Amazon launched Thursday, May 23 attack on a global market for tablet computers, selling its Kindle Fire in more than 170 countries, against 7 now.

availability was previously limited to major developed markets: United States, Japan, and five European countries (France, UK, Germany, Italy and Spain), said a spokesman for Amazon <. / p>

Amazon began Thursday to open pre-orders on the internet, and deliveries will begin on June 13, he said in a statement.

online store Amazon Appstore, which offers applications and games to download for the Kindle, but also smartphones and tablets running other brands like him with Google’s Android software was available on it so far in the same countries plus China.

He also received an extension of its scope, Mike George, vice president Applications and Games on Amazon said “ we are delighted to be extended to nearly 200 countries. We believe our customers will appreciate this application selection. New features like Free App of the Day and personalized service will allow users to discover new applications regularly . “

Amazon says that all categories of products, the Kindle Fire is the most purchased item in its online stores. However, he did not disclose its sales figures.

Amazon in fourth position in the tablet market

According to estimates research firm IDC, the Kindle Fire has enjoyed particular success during the holiday season: Amazon has risen to fourth quarter 2012 to third in the world behind Apple and South Korea’s Samsung with 6 million units sold and 11.5% market share.

sales fell in the first quarter of 2013 to 1.8 million units, or 3.7% of the global market, but Amazon is still in fourth place behind Apple (39.6%), Samsung (17.9% ) and Taiwan’s Asus that manufactures the Google Nexus 7 (5.5%), according to IDC.

Morgan Stanle The bank believes that “ Kindle devices are sold at a loss, but Amazon.com records attractive margins on its Sales of digital content , “and emphasizes that the device can drive to improve sales and profitability.

While the group is addressing this emerging countries, “ Kindle brand is an effective way to enter a market and attract consumers in the Amazon ecosystem. com , “says the bank.