To say that the subscription payment model relates peanuts responsibility of understatement. With Kindle Unlimited, especially as it seems the idea is brought to light, accompanying the known strike force of Amazonian systems. But if the big publishers are still reluctant, self-published authors to start shooting the language.
Quinn Dombrowski, CC BY SA 2.0
After the conflict Amazon / Hachette Book Group, which has harmed sales house authors, it is now the writers went through Kindle Direct Publishing tool that question. On the one hand, Amazon offers a subscription offer to $ 9.99 monthly, on the other, unit sales of digital books seem to decrease. Things are changing at a bewildering speed.
If the self-publishing even door as traditional publishing its part dream, digital marketing technologies seemed to open up new avenues. Romances, science fiction, or even fan-fictions, works derived from pre-existing universe, opened the door to much larger whole literature and a large number of authors. For the record, Amazon did not have in 2010 that 600,000 ebooks sold individually. Today there are more than three million and more than 800,000 in the subscription offer. At Smashwords, digital distributor authors and independent publishers, there was a 20% increase in the number of writers on this past year.
impacted unit sales, crestfallen authors?
Then in 2013, sales of ebooks have stabilized at $ 3 billion in the US, there had been an increase in sales of 50% in 2012. Except that with Kindle Unlimited, the program offers unlimited, independent authors seem to have become turkey stuffing. A grotesque farce, pretending open the doors of tens of thousands of digital books, for a pittance, and suggesting that writing might not be much.
The music already knows this craze, with Spotify, Deezer, and al. The cinema is plagued negotiations with Netflix, and in any case, the subscription model and not unit purchase seems to be a definitive direction taken by the pipes vendors. The cultural industry in its dematerialized form, will never be the same. Unless the pipes suddenly find themselves emptied …
Holly Ward , 37, is a writer: she writes novels with which she could still earn about $ 100 a week – mostly at Amazon. It notes that, since it was launched in the self-publishing in 2011, the numbers drop to the point that Amazon now generates less than $ 120 annually, against $ 5,200 still some time ago.
Now accepting crossing Kindle Unlimited is signing with drastic marketing conditions, such as exclusivity. Forbidden to offer his work at Apple, Barnes & amp; Noble. A requirement which, if it is not accompanied by high remuneration, casts some doubt on the value of the offer. An author selling an eBook for $ 4.99 will receive 70% of revenues, or $ 3.50. But with Kindle Unlimited, revenues are insecure, more than ever. In July, for every book borrowed in this context, the fee was $ 1.80 and $ 1.33 in October before rising, so to speak, in November to $ 1.39.
While Amazon communicated on rights senior to those authors as traditional publishing offers its authors Kindle Unlimited remains, relatively speaking, more attractive, but losses for the freelance writer is significant.
My book, my battle, my promotion
One problem could be the excessive competition of unlimited supply, but in fact, this issue would be easily transposed to offer for sale to the unit. Players with KU, are winners, insofar as their playing time is extensible – but it is not. At all. A freelance writer will operate its own communication, through the channels available to it, to make themselves known. But all the excitement never aim at the promotion of his works, not those of the neighbor. So keep fighting the campaign to inform the world that a new book exists, but that it is found in Kindle Unlimited, it means working for others. And continue to see revenue Kindle Unlimited decrease, while attending an obvious cannibalization of unit sales.
As Holly Ward assured the New York Times: “ The only person I trust to my career, it’s me. If you pause your work, this means dropping your child in a box and throw him a kick in the direction of the sidewalk. Maybe it will grow and be awesome, or it is going to get sucked into sewers and be raised by rats. “The picture is quite evocative.
N ‘ forget that inside any consumer, there is a person in search of opportunity. Access to many, without much consideration for what is actually proposed, this may sound like a good opportunity. Let there be no mistake: the account is not a qualitative judgment. It is diving into the world of Grosse Bouffe, where everything is at will, until they explode in the liver.
Unlimited, but the reading time limits
| Arnaud Nourry, CEO Hachette Livre “ I’ll be the last to dive. It no sense. In music, subscription forms may make sense, because people consume a lot of pieces. “ ” If we went to the subscription , we would, for sure, to the destruction of the economic model that we put in place. “ (source) |
The reason given by Arnaud Nourry, CEO of Hachette Livre, its refusal to enter the world of unlimited subscription is a shrub that hides the forest. It is not possible that the group does not plan to take advantage of a nearby solution to support a now invisible works funds. Otherwise, why have with a Google book digitization agreement in July 2011, all for 50,000 titles, the publisher has rights?
So do not take Children of God for wild ducks. Except that the editor, like any other, wants full control of this offer, as it controls the sale price since 1980.
But the problem encountered by any independent author became the market window of Amazon, is seriously challenge traditional publishers in France and elsewhere. If a customer buys fewer books, having subscribed to an unlimited supply whatsoever, then the calculation is quickly made: sales decline everywhere.
In France The Ministry of Culture has just tripped over the carpet, asking the Mediatrix of the book to give his opinion on the legality of the digital offering. On the one hand, it will never as a feeling, not a court decision, that only the judge can make. On the other hand, some players of the subscription can claim that the country is stifling innovation.
But above all remember that for an author published by a traditional publisher, the average incomes are around 70 cents donated to 300 pages an unlimited subscriber will read. And yet, the amount is to be shared between author and publisher, the contractual discretion decided by it. Innovation, that would be the impoverishment?
To further
Ebooks unlimited: help reading or allow anything?
Kindle Unlimited: to enter the book mediator Fleur Pellerin is the editor
Fleur Pellerin: the unlimited subscription seems “not in accordance with the law”
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