Across the Atlantic, Amazon expands its activities outside its website and began to implement several electronic distributors. Like a classic soda machine, it is possible for anyone to directly buy a reading light or tablet without having to wait for the receipt of the package by postal channels.
GeekWire magazine, which reports information says that Amazon currently sells several types of products, whether the White Kindle reading light, the Kindle Fire tablet HDX or adapters and protective cases . Each device is presented on display along with a brief description. Prices are identical to those on the website. Note however that it is not possible to preconfigure the Amazon account on these terminals. Once the purchase is made, the machine displays the information necessary to return the product, a procedure to be performed via the merchant’s website
These distributors take place within a larger strategy to Amazon. to expand its activities beyond its website. In France, the Kindle light was particularly marketed by Virgin. Amazon is not the only company to expand its borders to the physical world. Google is also expanding its presence in shops storefront and in particular to promote its Chromebook while Microsoft has recently its own stores. The auction platform Ebay, one of the direct competitors of Amazon, has also launched a program allowing a user to request came from an eBay employee to retrieve the object for sale. Finally Specialist Paypal interferes in payment terminals.
The new distributors Amazon mainly find their places in the commercial centers as well as at some airports.
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