Amazon Kindle Paperwhite its exports to India - Actualitté.com

“ ultimate reading device “, as presented himself e-retailer Amazon is now officially available on the Indian territory. The playback might be a more important selling point for the multinational, which faces significant competition from local operators.

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In India, where Amazon has put up shop in February 2012 prior to irrigate the country from mobile device in August 2012 reading, e-commerce is mainly represented by AliBaba, a Chinese competitor to the interface very close to ‘Amazon, which offers as its counterpart a range of products ranging from clothing to auto parts.

However, the competitor does not sell cultural products, and it is on this point that Amazon intends to play its offer more attractive. The latest Kindle Paperwhite dated part of this strategy, and 4 months after its release in the United States or Europe, it is available on the Indian version of the site.

WiFi version, entry level, is proposed to 10,999 rupees, or € 130, and it takes 300 rupees more for the 3G version (€ 166.50), very similar price or similar European versions.

tariff lever is very important for Amazon “ We have an entry level 6000 rupees and the people here appreciate the Kindle price. But the return we ask is that they also can buy the Paperwhite at this price! Over time, we hope to be able to reduce costs and offer more features for the entry-level “explained David Limp, responsible for the Kindle division, in August.

(via The Next Web)

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