Amazon Kindle transforms its cash registers - MetroNews

90% of world trade is still carried out in “physical” shops. What is salivating giants like Amazon e-commerce, which does not intend to remain a spectator. Wall Street Journal reports and the new – and ambitious – the U.S. giant to traditional commerce project

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Based on the acquisition last December of the start-up GoPago (specializing in mobile payment), Amazon has the ambition to place Kindle tablets among small traders, as early as next summer. Equipped with a credit card reader and an ad hoc application, the Kindle tablet could advantageously replace a cash register. Amazon does not specify the time if the equipment will be provided free or offered in exchange for rental at low cost.

An agreement win / win?

What

interest in Amazon? Firstly, easily obtain information on buying habits stores a large volume of customers. Because the American firm intends to aggregate all usage information to deduce the purchasing behavior of the general public. In addition, customers may also order and pay online for a product with an Amazon account (there are now 230 million) before removing it physically store.

What

interest for traders? With the Amazon system, they could benefit from a terminal inexpensive and discreet payment, free analysis of sales data, not to mention international visibility provided by Amazon sites. Merchants will also be able to offer their customers special discounts valid on Amazon.

An agreement

win / win for both competitive markets (electronic and traditional). Except perhaps for Square, NCR, Verifone Systems also Paypal, many services similar enough and already ranks of mobile payment overseas store.