In going to return to profitability, the British bookstore chain Waterstones expected much from this year end 2014. James Daunt, its current director, former banker, even ensured that the company could return to normal life if book sales continued. With a particularity: Waterstones was part of the players who have signed to sell Kindle ebooks. A mistake?
Elliott Brown, CC BY 2.0
Of course, Daunt has always ensured that the printed book would not disappear, and the tactile sensation of these objects was more important than the immediacy of the purchase permitted by digital. Especially as digital sales, carried out with the Kindle interface from the site of the library, remained totally marginal, compared to the total turnover.
Amazon has come to the seventh generation of his ebook readers and continues to conquer, step by step, market shares in the Anglo-Saxon world and all over the world. However, after reviewing the year-end results, Waterstones operates a simple observation: digital sales are so lowered that they become non-existent
While the winds of physical books in stores witnessed a growth of 5%, the ebook format becomes totally negligible. “ The ebooks have developed a market share, of course, but just to believe – and certainly if you look at America – that share is already in decline. Indicators point it will be exactly the same for the UK market “insists Daunt.
The company Waterstones has 290 physical stores located in the territory, and committed with Amazon, in 2012, ‘ to solve digital issue . ” The observation is made, however, identical to the one Sam Husain, CEO of Barnes & amp; Noble, for digital: the figures “ are not as impressive as one might expect .” (Via Financial Times )
To further
UK: The promotion campaign enjoys reading booksellers
When the digital book becomes a matter of fiction
France: Open book lending to self-published authors libraries
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