In Germany, Bookstores Osiander and Mayersche have joined forces to make an offer to their customers. They have set up a new operation called “We offer you freedom.”
But what is it? Well, just the owners of Kindle are invited to exchange their liseuse Amazon (closed model) against a reading light eBook Pocketbook Lux 2, the latest model of the European manufacturer.
The operation concerns a priori all the Kindle and the exchange is made in the stocks.
It seems that the deal has worked well because the objective was to mainly affect people who received a Kindle reading light for Christmas. The libraries play extra time since readers have until January 10 to come and exchange their device.
The other objective was to raise awareness of digital reading open format rather than relying on a single retailer, Amazon.
This initiative seems rather malignant attract consumers and shows that independent bookstores can take control of things and educate the public, which is sometimes a bit lost All these technological subtleties.
It must be said that in Germany mobilization against the concept Amazon is important, to the point that Tolino, another bookstore chain would dethroned the leading e-commerce platform with his ebooks .
Source: Lesen
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