The Amazon founder Jeff Bezos Kindle account used to boost the readership of the “Washington Post”, American daily difficulties he acquired last year that the application is installed on the next generation of its tablet, reports the magazine “Bloomberg Businessweek” Monday, October 6.
The application of the “Washington Post” will be pre-installed for free on Amazon’s future tablet Kindle, which should out later this year, while for iOS (Apple) and Android rivals operating systems, it will pay off, understands the journal. The “Washington Post” has declined to comment, while Amazon was not immediately reachable.
“project rainbow sky” as he was called, is part of Jeff Bezos’s strategy to increase the readership of the newspaper on digital media, the weekly noted. This strategy is already partly realized through agreements with several regional newspapers that can use the digital content of the “Washington Post” on their websites.
LirePourquoi Amazon has he bought the “Washington Post”Bought for $ 250 million
Jeff Bezos, founder of online retailer Amazon announced in early August 2013, the acquisition of “Washington Post”. The deal was sealed in October for $ 250 million.
Last month, he named Fred Ryan as general manager and chief information officer of the “Washington Post”. This is the first key appointment since the purchase of the everyday, which put an end to the long era of family-run newspaper since the great grandfather of Katharine Weymouth, Eugene Meyer, bought the newspaper in 1933 .
Fred Ryan, 59, is a former head of the administration of Ronald Reagan and was part of the founding team of the information website Politico.
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