The paper books will not die, despite what had been predicted when the first Kindle came up on the book market . In the UK, Amazon has taken a leading position in the sector of the ebook, but the mobile market has become a new challenge in this market development. A study by Publishing Technology, 43% of UK consumers have used their smartphone to read ebooks.
Douglas Cootey, CC BY ND 2.0
Customers therefore read all or part of an ebook on their mobile, and there is a 66% increase in readers, gone digital, favoring their smartphone to read. Of course, Apple devices are ideal choice: 40% of 3,000 people have requested provide an iPhone for their readers, when Samsung is second in the standings
Overall, 50% of UK consumers have used the Kindle app to read on their device, against 31% for iBooks – so the application reserved for iPhone owners. The Kobo and Nook platforms come in 3rd and 4th position in this ranking. However, among young people 18/24 years, Kindle and iBooks are very tight: 41% of them are using the Amazon solution, against 39% that Apple
Michael Claims, CEO of Publishing Technology emphasizes that “ smartphones are increasingly used as devices book reading, but until now, we knew very little about any device, and how users used their mobile . ”
This rise in popularity among readers provides the book industry a clear indication of what customers expect. “ However, technology providers and manufacturers would be well advised to take into account consumer dissatisfaction in their customer experience through mobile reading. ” The results of the study indicate effect that reading times are quite short, with short works mostly read. If phablets spread, it is possible that the inconvenience is reversed, so that the devices become more comfortable. (Via Telegraph)
Enter young adults wrist
However, that does not indicate the study is that the smartphone user easily takes out his camera in the lull – wait, subway, etc. – Which would explain the easier reading of short texts.
In 2013, UK consumers spent $ 2.2 billion pounds to buy paper books, against £ 80 million for ebooks. And statistics released by the Publishers Association, shows that the increase in sales of ebooks is only 4.8% a year over year, while Hardcover are up 11.5%.
What you will remember, in all cases, c ‘ is the war of the ebook is going well between Apple and Amazon, with a target of choice in the 18/24 years. If the benefit is definitely going to Amazon, do not forget that Apple has embarked on the adventure that much later, with fewer services – such as self-publishing, although less developed than at Amazon.
Although iPhones are favorites of British smartphones, the survey indicates that developed by Amazon, to be available on all Android and iOS devices applications, an obvious benefit to Jeff Bezos and his team. With the advent of iPhones larger, the advance of the Kindle will not be specially trimmed: one solution, iBooks develop for all platforms?
To deepen
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