The Amazon founder Jeff Bezos Kindle account used to boost the readership of the Washington Post, American daily difficulties he acquired last year whose application will be installed on the next generation of its tablet, writes Bloomberg Businessweek magazine Monday
© AFP
The application of the Washington Post will be pre-installed for free on Amazon’s Kindle tablet future , due out later this year, while for iOS (Apple) and Android rivals operating systems, it will pay off, understands the journal.
The Washington Post declined to comments, while Amazon was not immediately reachable.
“project rainbow sky” as he was called, is part of the strategy to increase Mr. Bezos daily readership of digital media, the weekly noted.
This strategy is already partly realized through agreements with several regional newspapers that can use digital content in the Washington Post on their websites .
Jeff Bezos, founder of online retailer Amazon announced in early August 2013, the redemption of the Washington Post. The deal was sealed in October for $ 250 million.
Last month, he named Fred Ryan as general manager and chief information officer of The Washington Post. This is the first key appointment since the purchase of the everyday, which put an end to the long era of family-run daily since the great grandfather of Katharine Weymouth, Eugene Meyer, bought the newspaper in 1933 .
Fred Ryan, 59, is a former head of the administration of Ronald Reagan and was part of the founding team of the news website Politico.
AFP
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