The Kindle seems to atomize blast anything that crosses its path. After becoming the most ebooks dealer side of the planet, have proposed a free lending library for its customers, Amazon has launched the unlimited supply of reading. Almost unlimited: Unlimited with Kindle, they are 10 tracks that can be read simultaneously and replace, for a monthly fee of $ 9.99.
thierry ben abed, CC BY ND 2.0
According to all the information, which converge to the Frankfurt Book Fair, Kindle Unlimited will be presented and open to Europe this fall. This also confirms information qu’ActuaLitté had obtained on the launch dates in France. After arriving in England a few days ago, the service celebrates two months of activity, the first analyzes are catastrophic … for the competition.
The offering, across the Atlantic, focused around Oyster and the controversial Scribd – mainly because it plays an important presence offer pirate, especially with the French catalog. During the fourth quarter of 2013 and spring 2014, Peter Smith Hidick Codex Group, analyzed the results of the two actors, until the arrival of Kindle Unlimited.
With a precursor to the model offers unlimited, Kindle Owners Lending Library, which is reserved for premium customers, Amazon had prepared the ground. Warning: Unlimited is an additional offer, which involves the use of a new offer to the dealer, but for companies already established, there are subscriber losses of around 63% for Oyster, and 50% for Scribd. (Via Buchreport)
The two firms have also quickly challenged the numbers: Scribd ensure that the number of subscribers is continued growth in the last 12 months, and that on August, the firm has more subscribers than combining July and June Oyster says that the monthly growth of 25-30%, with a real acceleration in 2014 (via The Digital Reader)
Yet what is clear, bright, even, and no matter the numbers, is that the Kindle Unlimited catalog is much deeper than Scribd or Oyster. At launch, the first 500,000 were titles and the second 400,000. Today, Amazon account 716970.
In other words, thanks to its authors park autopubliés Kindle Direct Publishing Select, Amazon may have a catalog which does no end – as the two competitors trying to convince publishers to accept the new solution to market. What is frightening is that we will take him by the throat all stakeholders: if publishers refuse, and it is their right, they open each day a little more the door to the offer from Amazon stabilizing and strengthening the dominant position of the player in all possible parts of the market.
Accept unlimited model does however, is not reassuring for authors who can legitimately fear for their income …
Trip Adler, Scribd, assured, the launch of Kindle Unlimited, the service is “ interesting for the industry as a whole .” Better competition is not to be feared: consumers can test all the formulas and choose the one that seems most effective for their needs. Eric Stromberg, Oyster, did not say anything else. “ They went from a transaction model to a subscription model to other media, and have had limited success. They really opened the way for digital books, and it’s exciting to see them embrace the market we created as the future of books. “
Now the cards are shuffled.
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