Sunday night, a commercial touting the famous Amazon digital player, released in opening the series Downton Abbey, has led to a wave of protests from viewers accusing him of having “ ruined the illusion ” and “ killed magic ‘of the episode. Because, you can see the protagonists of the drama, costumed in their evocative scenery 1920s, but position players already and already equipped with their Kindle.
At social networks, complaints spectators disillusioned spread quickly after the publication of the opening episode of the new season. Indeed viewers addicted to their favorite series wanted to immerse himself in the 1920s, but have rather had the impression to discover immediately a kind of making-of reminding them that the whole setting was just hype .
But that’s not all – watch spoiler – as a character during the episode, Lady Edith, throws a book the flames will then burn the abbey. Some commentators have asked whether this was some sort of product placement a little more subtle and to drive the point home.
Some Barbara, via Twitter, in particular, rebounded by arguing that it becomes “ that Downton is sponsored by a Kindle, when a paperback set fire to the house “. Furthermore, other critics point to the fact that the advertisement did not fit their series that deals with protagonists who struggle to make technological advances.
Following the outcry, a spokesman for the ITV1 has apologized to some 8.1millions viewers who attended the program began.
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