The Kindle is now (also) Chinese - ActuaLitté - Actualitté.com

few months after launching the Kindle Store on Chinese territory, Amazon extends its range of devices starting with its flagship product, the Paperwhite. So far, private Kindle, Chinese customers had to settle for a Kindle Reading application. A delay is due to the specificities of Chinese law, which the company has been folded.

A Kindle Paperwhite (yto, CC BY 2.0)

be sold on the Chinese mainland, the Kindle had to arrange the logo CCC (China Compulsory Certificate), and especially the authority of three government entities, required for wireless devices. The approval of the Ministry of Industry and Information Technology of Chinese in the first line, then is essential, control of expression and information requires. Probably the reason why the Kindle Paperwhite does not yet appear on Amazon.cn, Chinese version of the e-commerce site.

However, the product will in all cases near the Chinese coast: first, because Amazon has been evident for nearly 3 years with the local government, but also because the site e-commerce has already deployed some commercial offers herald. Thus, as was the case for a time in the United States with Walmart, Amazon has partnered with hundreds of FamilyMart stores in the city of Shanghai, for a removal service packages. A partner who will occasionally offer Kindle reading devices to shop, to allow handling of approach to customers.

In addition, the Kindle Paperwhite is now perfectly capable of displaying vertically indispensable for the correct display of ideograms data but also offers a dictionary for Chinese readers.

While some predict a failure for the company, particularly because of the wide circulation of pirated files and a certain distrust of local publishers and formats for digital distribution (which accounts for 1% of total book sales) difficult to doubt the commercial power of the multinational.

perfect time

Thus, although its range of devices is therefore not available in China, sales of used Kindle, via eBay, exceeded those of the local industry player, Cloudary and its Bambook player. .. Probably another reason for the Chinese government to balk at the entrance of the giant on the market.

Before the launch of the Kindle line, Amazon must first resolve a problem: many Chinese publishers have filed a complaint against the giant, because of pirated digital books that can be found easily on the sales platform . Ken Chen, head of a house of China South Publishing & Media Group, explained, about a bestseller: “ They sold at a very low price, so we made several orders to vendors, and many versions were the work of pirates. “

Faced with the sling, Amazon has just proposed publishers to buy copies from third party vendors, before filing a request for withdrawal in case of violation of copyright …

If he manages to seduce the galaxy of local publishers, Amazon could get their hands on a free market comparison: in 2012, 242 million Chinese have acquired a property on the Internet, for a total cash that is around 1 3 trillion yen ($ 190 billion). And nearly half of the buyers would be passed through a mobile device to make purchases, a dream space for the Kindle Paperwhite with wireless …

Sources : The Digital Reader, IB Times, ZD Net, China Daily, TechCrunch

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