Monday, April 22, 2013

Australia: $ 50 for forgetting your Kindle - ActuaLitté - Actualitté.com

Australia hits hard against the market leader. At least in rhetoric. The president of the national association of booksellers and shop owner in Sydney, Jon Page, launched a plan “Amnesia Kindle” every third Thursday of the month, with the clear objective of encouraging open players. Man proposes another reader ebooks recovery against your Kindle and $ 50 Australian of vouchers, the equivalent of 40 euros.

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Hitting a curse mark Bezos on the continent, a policy that is part of a larger movement to buy local Australian company that runs these days. And stop Amazon’s stranglehold in Oceania – 75% of units are owned Kindle

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Among the arguments, the use of local employees, support educational institutions and not playing a tax on tax optimization. Criticism of the American can be made to other actors digital reading whose services are primarily online. But the bookstore Pages & Pages, at the initiative of this oversight programmed also vilified the Amazon closed environment as a “walled garden.”

Call for absolute freedom of national consumer? Not sure. The Seller leases the Bebook, apparatus Dutch bill, so not really local. And, less virtuous, support lock-Adobe DRM EPUB and PDF.

strategy plays more on the fight against Goliath with high-profile tax optimization since the offer may not be very profitable. Just less than the first Kindle Fire, multitasking model color, Bebook is more expensive than the Paperwhite, its American counterpart, but with less muscular features.

Even with a good $ 50 gift not sure that trade is not very many. The offensive play more on nationalism that the price / quality ratio, but Page does not hesitate to send a heavy fire “ Conurrence unfair ‘,’ false opinion ” “ reports falsified books “, the giant Seattle takes for his grade

time, a judicial outcome has not yet been formally discussed. I bet that things could be radicalized if the initiative resonates with the local edition and a more attractive offer.

Sources : Lesen.net, Bitethebook

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