chain Giunti al Punto Italian bookstore owned by the publisher namesake, has teamed up with Amazon for the marketing of the two ebook readers, Kindle and Kindle Paperwhite available soon in 170 schools. An exclusive agreement, described as “a model for innovative library ,” and offer a mix of digital and physical play. While agreement customers access to a choice of products sold on Amazon.it.
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Until 31 December 2014, customers Giunti al Puto which offer a Kindle receive five free digital books from the catalog Giunti Editore, the publishing house who runs the chain. A first step to conquer the Italian boot, which will be realized, a little later in the year by opening an online store, offering physical books and toys through Amazon offers. It . For purchases made then, customers will have points Giunti, which will be convertible into vouchers, and usable in Giunti al Punto shops.
class=”p2″>class=”p1″> Montanarini Martino, CEO of Giunti Editore ensure that this agreement represents “ an important step to advance the experience library for our customers and promote reading in Italy, any training feasible . ” Proprietary format, and ecosystem well recluse on itself, the accuracy may be important. Stressing that the Kindle ecosystem is appreciated throughout the world, the CEO stresses the opening of a dedicated Kindle store within the Giunti al Punto site.
class=”p2″>class=”p1″> Alessio Santarelli, Amazon Italy, says that this is a synergy between digital and paper. “ Paper book should not be saved. Giunti intends to strengthen its online presence and to engage in e-commerce, something that could only be difficult, due to high costs. “For once, this is the perfect opportunity for Amazon to have 170 outlets throughout the Italian territory, and a wide distribution. “Our libraries will Kindle customers, but also become bookstores ebooks ,” adds Martin Montanarini in the Italian press.
class=”p2″>“ We will use their technology, customer service, for online purchases in our bookstore chain. We do not know how fast the players move from paper books to digital books. In this way, with this mixture, we do not want to lose anything , “he concludes. Italian digital catalog account at Amazon, nearly 75,000 titles.
class=”p2″>class=”p1″> By comparison, in France, Culture chain has 60 outlets and Fnac, the end of 2013, there were 108 stores, including 87 of its own.
class=”p1″>class=”p1″> Clearly, Amazon plays the same card than Kobo in France, who had signed three years ago with Fnac. Except Kobo already has a big lead on the Italian territory: in October 2012, a partnership was announced with the publisher Mondadori, which proposed at that time, 350 outlets with Kobo devices, Glo and Mini.
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