Amazon has announced a partnership with an Italian independent bookseller. Giunti al Punto is 170 physical stores in the country. Partnership for the sale of digital books Kindle reading lights but not only.
class=”c4″> pact takes effect at the end of summer. 170 retailers sell in their shops different Kindle eReaders from 59 euros.
class=”c7″> eReaders and many other things
class=”c4″> Amazon states that this new partner will also sell other branded products Amazon without specifying which. class=”c4″> In addition, the firm of Jeff Bezos is going to serve Giunti al Punto, a new website allowing customers to buy line physical and digital books and many other products. They will accrue good of “Giunti points” that can be converted into vouchers to buy products in physical stores.
class=”c4″> To attract Client 5 ebooks will be offered for the purchase of a Kindle reading light until 31 December 2014. class=”c4″> Amazon said in a statement that “new business model” please booksellers. Waterstones in Britain would have adopted and independent bookstores in the U.S.
class=”c4″> “The agreement represents a Giunti-Amazon important to advance the bookstore experience to our customers and promote reading in Italy, in any format step, “said Martino Montanarini, CEO of Giunti. “The Kindle ecosystem is really appreciated by customers throughout the world, through this agreement, we can offer the largest selection of books, and appreciation of digital innovation and eBooks available to our customers, adding the Italian Kindle Store to shop online Giunti, and using traditional Giunti al Punto offers. “
class=”c7″> Giunti al Punto , put it in the thousands?
class=”c4″> a time when Amazon boycotts appear to be organized in Europe this agreement is somewhat strange. The Italian Seller, agreeing to a pact with Amazon locked up the ecosystem of the brand, without exclusivity.
class=”c4″> is known that when customer buys a Kindle, it no longer (or almost) goes through another library that is available in the reading light, ie the Kindle Store. Turnover of Giunti may therefore be rather ephemeral, no real customer loyalty and contribute to Amazon butter. class=”c4″> However, terms of the agreement are obviously not disclosed.
class=”c4″> When Fnac in France signed with Kobo, the Partnership was exclusive and could think the deal was a win-win. A little over a year later, Kobo has opened the floodgates and offers its playback devices with several resellers.
class=”c4″> We also remember that at the announcement of the creation of the Amazon Source program in the United States (November 2013), the concept had caused an outcry from independent booksellers, and for good reason (read our article).
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