class=”c7″ For some, it sounds like a joke, and yet it to American booksellers Amazon is quite serious: the Kindle range market. Amazon Source, the new program for small and large retailers, in fact offered them to market the Kindle devices in their own shops.
class=”c7″ After trying the adventure some time and a little neglected this approach, Amazon seems to revert to the marketing of its products by the physical signs. From memory, we had already seen experiments of this program there a few years in some American bookstores.
What conditions for booksellers
class=”c7″ Amazon offers booksellers and actors of the great American distribution to choose between a “Seller” model and a “distributor” model, at their convenience, and provided they in an eligible U.S. states to Amazon Source program. It is possible to switch from one model to another, and up to once a year.
class=”c7″ In the “Seller” model, the Kindle range will be available with a 6% reduction, followed by a 10% commission on sales of ebooks for 2 years. With the “distributor” model, the reduction will be greater (9%), but there will be no commission on sales of ebooks then. It will then deduct $ 1 for each device sent.
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class=”c7″ accessories are offered in both cases with 35% discount.
class=”c7″ To convince hesitant, Amazon also offers to redeem purchased the last 6 months free if stocks adventure concerned did not want to sell these devices.
class=”c7″ The 10% commission on sales of ebooks should be proposed during the two years following the sale of a reading light, a point that can be read in the press, but that is not stated on Amazon’s page source. For those who also sell tablets of the brand, no commission will be proposed by cons on sales of other content.
class=”c7″ Needless to say, the reactions are mostly negative, and some see in this the ultimate program Amazon provocation and propose some booksellers to kill their own business for few dollars by introducing a real Trojan Amazon in their shop. Amazon has of course things under a “partnership”, but we know how much to believe booksellers Amazon as the main threat to their survival.
Back in the bins for reading lights
We will not see Source Amazon program in France for the moment, where Amazon already sells its Kindle range Darty, after working with Virgin, but with signs of Casino group of relatively discrete. But this new shift may suggests a broadening of the distribution.
Amazon’s competitors are often more established in this store Amazon area. So, Sony has always been well distributed in the French signs. Kobo from the beginning chosen to partner with Fnac to distribute his material.
PocketBook should propose its latest reading lights in Cultura, or U system, but also in some bookstores in partnership with TEA established in France.
Meanwhile, Bookeen has also chosen the way of partnerships with Relay and others, but also by providing reading light nolim Carrefour. Carrefour has also decided to invest in this area with great fanfare dedicated space in its stores and advertising on television.
If for cultural signs or retail, cohabitation seems so black cohosh, there may be against the question of whether bookstores will really want to sell e-readers . With few exceptions, this seems rather unlikely, especially if it is Amazon that has …
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