Sanjeev Jha, Director, Amazon Kindle content in an update in local media and said in particular that the company achieved a growth of 200% in 2015 versus 2014.
Of course, there are no clear figures on this progress, and then increase by 200% from scratch seems almost achievable.
However, Kindle reading devices are pushed India to death with large marketing campaigns.
In India, the ebook market is still in its infancy, but growing the appointment as and as the number of Internet users increases, and that payments Digital become easier.
As in other countries, Amazon also launched its subscription offer Kindle Unlimited . This is a bit disappointing because in India the major English-language publishers are not present
Yet many Indian publishers have agreed to enter the program Unlimited Kindle, such as:. Rupa, Arihant, Westland, East, Grapevine, Jaico and Srishti, but this is not enough in the eyes of readers.
Another axis of the Amazon strategy India, sale of digital book readers Kindle in physical stores. The readers are available in stores and should arrive en masse in 700 stores in the country.
Given this extremely powerful machine, even Flipkart, the leader e-commerce in India has thrown in the towel on digital books and entrusted the management of Kobo’s catalog. As for Infibeam, another online merchant, which had launched its own reading terminal, he stopped marketing
Source:. LiveMint
