If there is a country where all experiments Amazon will run into a wall, France occupies a prominent place in the top 3. Because elsewhere in the world, the company strives to continually dig new book marketing leads. In Japan, it was realized with a coupled offer, or the bundle model around the digital book.
In Section Kindle Japan, opened in October 2012, after twelve years of paper book sales in the territory, Jeff Bezos is trying a slightly different space: the Kindle Buying Corner . For now, these are comics that the reseller values: a pack of titles taken in a series, and containing 15 to 25 copies, is sold with a 10 to 15%.
Amazon has generated 10 bundles per hour with a commercial solution allowing the reader to be able to exclude one or the other under the bundle, if he already has the securities in question. Clearly, an offer around the novels is also proposed. In all, there would be 400 series, more than 5,000 titles available in this formula
Offer oriented manga and digital comics is quite logical for the merchant: after buying comiXology in April 2014, Amazon now has one of the largest market players in his wallet. And above all, it controls a new proprietary format which, coupled with that of the KINDLE, gives it a clear competitive advantage merchant.
Manga highlighted are otherwise successful series, such as One Piece Attack on Titan, Holiday Jesus and Buddha , the must Naruto and others, go to this address to see all of the offer.
In any case, this type of purchase big does not really cost much – if not for download – the firm. And most importantly, it allows him to show to local publishers with specific offers, he can generate strong revenues, all articulated around a striking offer for the customer. The idea being, of course, to have a highly competitive manga supply for the local market, while including the owner of clients in a more environment.
For those bundles, rates vary between 2,500 yen and 13,500 yen is 20 to 110 euros, depending on the integrals. (Via Watch)
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