Credit: AFP / File, Joe Klamar
The founder Amazon, Jeff Bezos, is accused of being a bully in the “New York Times”
The ambition was great. Competing with giants like Samsung o u Apple field of smartphones. The giant Amazon believed hard as iron in 2014 with the launch of its fire phone. Unveiled during a presentation modeled on the keynotes of Steve Jobs smartphone never managed to attract buyers . Faced with this failure, Amazon had greatly reduced the selling price. $ 200 with a subscription, the fire phone was rose to 0.99 dollars . In just three months, the smartphone had caused a loss of $ 170 million and unsold stock estimated at 83 million. It took one year for the giant of online business success at any flow and stop the sale.
A failure largely due to the specific that have not packed potential buyers . His application was less catalog provided as Apple and Google. Sold too much , running an operating system home, it was marketed in the United States in an exclusive partnership with AT & operator; T. Failure is not the first for Amazon.
The Kindle Fire
The Reader Amazon had yet known an encouraging start . In 2011, during its marketing, nearly 5 million copies are sold in the last three months of the year. It must be said that the tablet market was not yet saturated. But six months later, the Kindle Fire seems outdated. Amazon only sells 1.2 million in the second quarter of 2012, from 16.8% of market share to 5% .
Kozmo.com
In 2000, Amazon invested $ 60 million in the start-up Kozmo.com, which offers delivery shampoo for free in less than an hour. In April 2001, the start-up puts the key under the door after the explosion of the Internet bubble.
Askville.com
Undeterred by Kozmo adventure, Amazon decides to support Askville.com, participatory project where users ask and answer their questions . In a statement from 2007, the creators explain that users answer a question convertible earn virtual gold Amazon vouchers. The site still exists and users are still wondering why. Witnessed one of the last questions asked on the platform, “Why Amazon is he even bothers to support Askville.com?”
LivingSocial
In 2010, Amazon put $ 175 million in the competitor to Groupon: LivingSocial. The site makes bulk purchases for various activities to get discounts and offer them to users. But LivingSocial does not meet the same success as its predecessor. Amazon loses almost all the money invested in 2012 , sending the online retail giant in the red for a year.
Failures far to put his evil CEO comfortable. Jeff Bezos assumes indeed culture of failure. “I have been failures that have cost billions of dollars at Amazon, he explained in December 2014 at a conference. My job is to encourage people to be bold. Now, if we make paris daring, this leads to experiments which are often inherently doomed to failure “
by Eleanor Douet 
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