After strong growth over several years, the segment of touch pads stalled and was a first decline during the period of the 2014 holiday season Some analysts 2014 would even the year of climax of the sector, around 250 million units, before declining and stabilizing a little above 200 million units annually.
On the last quarter of 2014, apart from Lenovo, all actors have experienced severe setbacks, even the volume leader Apple, which shows a decrease of 18% of iPad shipments. In this reflux, a manufacturer is particularly affected: Amazon , reflecting a falling Kindle Fire tablet sales … 70%
. According to the figures from IDC , the group would have passed 1.7 million tablets on the end of 2014, against nearly 6 million in the same period a year ago. Site Re / code notes, however, that the figures do not take into account the latest tablet Kindle Fire HD 6 inches launched in September and has counted as one of the most desired gifts on the portal e-commerce.
The Amazon group has challenged the findings of the IDC study, which could also provide balance the main conclusion of the overall decline of 3% segment. Analysts say meanwhile have chosen not to integrate the latest product Kindle Fire because of a positioning that corresponds more to major media player to their definition of a touch pad.
They also argue that even taking into account the estimated 1.2 million Kindle Fire HD 6 inches delivered, Amazon would display still a decline of about 50% of its sales compared to the last quarter of 2013.
After the disappointments of smartphone Fire Phone that sells poorly, Amazon knows so also difficulties in the segment with a series tabletttes Kindle Fire which has had good days and helped reshape the segment for compact tablets.
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