To celebrate its 20 years of existence, Amazon should present tomorrow, Wednesday, June 18 its Kindle Phone, a machine based on a method for 3D facial recognition, offering aggressive pricing and valuation of ecosystem closed Amazon. In a mature and highly contested segment, the e-retailer can he do that again the Kindle or Fire? 
This Wednesday, June 18, Jeff Bezos has invited the American press to a conference in Seattle, and not surprisingly, the ambitious boss speaks Amazon smartphone. A Kindle Phone in the form of Arles fueling rumors and indiscretions since 2011 that would finally formalized?
3 years to prepare a product output is Amazon does not mean missing a few hours attacking a mature segment dominated by the two rollers Tech, Apple and Samsung.
For 20 years Amazon intends to make an impression and replicate the success of its eReaders and to a lesser extent, its Fire tablet. Ambitious, but not meaningless.
An innovative interface for a wow effect
very often standardized with identical configurations and management full touch segment, Amazon made a first bet differentiate the interface and facial recognition. As strongly suggests video teasing with users marking their surprise, Amazon want to create a “wow” effect around the product.
A facial recognition principle is not new, Samsung will tries with more or less success since its Galaxy S4. Here the giant U.S. trade would optimized the process by implementing 4 cameras front to accurately determine the position and inclination of the user’s face.
div A thin face recognition to control the smartphone to a movement of the head but also create an effective auto-stereoscopic 3D effect (without glasses). According to the latest indiscretions, Amazon would use the techno Okao Vision designed by the Japanese Omron.
Gadget or added value, the fineness of the facial recognition will determine greatly the success of Kindle Phone this because behind the machine should be more traditional with a 4.7-inch slab (720p) and 3D requires two sensors on the back to generate 3D videos.
div Face Recognition and 3D, two items sold as differentiating by HTC, LG and Sharp in the past but have become big commercial flops. Gamble to Amazon.
A barrel price to push the adoption of content
On the product, Amazon relies on an ambitious economic model no longer marger Product for offer a very aggressive price and try to create wealth on its content and services valued by a closed but comfortable for the user interface.
model that illustrates the reading lights but also on its tablets, Kindle Fire which although based on an Android core have a proprietary interface highlighting the content, shops and services giant trade.
This div Kindle Phone should follow the same logic, a smartphone as a Trojan horse to the shop with logic “1-click” for purchases transparently for the user. Purchase but also view content via the Amazon Prime subscription service to group subscriptions and access to video and music streaming.
Again, the idea is to make life easier consumers making Amazon a strong contender to Apple.
Amazon should create good buzz tomorrow with an amazing machine that could break the monotony and uniformity of current smartphone. If the logic of the trader is followed, we must be patient for Europeans, this Kindle Phone should first land across the Atlantic, where the giant offers more services to its subscribers.
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