According to a report by “ PlayCollective and Digital Book World” on the digital habits of reading children between 2 and 13 years, the majority of children would use the Kindle Fire as a tool for digital reading with 27% of children surveyed, while the iPad is “that “20%. The figure is all the more interesting that it can be compared to another study dating 8 months ago and gave different figures, with 22% of children reading on iPad against 20% on Kindle Fire.
The digital book for children is also booming with children in high demand, as demonstrated by a recent report which noted that the number of young players has doubled since 2010 and other figures announcing an increase of 117% in sales in 2012 compared to 2011.
This is a very important market for content specialists that are players like Amazon, Kobo also comes from elsewhere to announce a dedicated younger shop with special accounts for children, which should be available in France in the coming weeks.
Amazon has managed to position itself as the No. 1 player at the moment on digital reading for children. I must say that the Kindle Fire tablets are accessible, simple to use , offering a robust parental control (see picture), not to mention the unlimited access to a catalog content on subscription cheap overseas which gives access to a lot of ebooks. The communication strategy for the tablet, whether visual or video ads has also clearly targeted families with children from the beginning. The new range of tablets and related services are expected to continue to capitalize on this niche.
This market is clearly the most promising for large digital players, children are of course the consumers of tomorrow. Nintendo also prepare as a catalog of ebooks for children, while a child class will make its appearance iOS 7 and there are some days, we learned that Samsung would soon launch a Galaxy Tab 3 Kids.
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