Kindle Fire: Amazon targets children, avid readers - Actualitté.com

They may have no credit card, but they are at the forefront when it comes to eating, or rather to eat. Children are prime targets when it comes to sell, especially in the toy, pedagogy, new technologies and reading. Amazon has understood, and focuses its latest campaign on Kindle Fire toddlers. Formidable.

LeVar Burton, host of the Reading Rainbow (Clever Cupcakes, CC BY 2.0)

few days ago, Amazon announced a new application for the Kindle Fire Appstore: Reading Rainbow would allow children to dream and imagine themselves heroes of adventures in a colorful and magical … In sum, reading for kids, and fun.

Today, despite the reluctance of American children to read on tablets parents, e-commerce site launched a new advertising campaign on the same application, whose history is very special. Indeed, before appearing on the Kindle Fire, Reading Rainbow was a TV show resounding success.

Launched in 1983, the TV show aired on the American channel PBS has no less than 155 episodes of 30 minutes spread over 21 seasons. In each episode, the host, LeVar Burton, never replaced, explores a story for children and runs, jumps, flies in breathless adventures.

In 2006, it is the end of the adventure: the show stops, and LeVar Burton and producer Mark Wolfe left high in the water. 18 months later, they return with a Reading Rainbow app for iOS for children becomes a reference to the Apple Store in less than 36 hours.

six years later, the same success can repeat itself for Amazon? Probably because adult children still keep confidence in this well-established brand, even if other publishers could offer more original content. And the children, they will probably be seduced by a formula that has been proven.

for the promotion, Amazon uses …

, therefore, the advertising on U.S. television:

Formidable, you were told …

Sources : Good eReader

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