Amazon began marketing its Kindle tablet in China - Echoes

Amazon.com, Inc. AMZN
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BEIJING (Dow Jones) – U.S. online retailer Amazon.com (AMZN) announced Friday that it would sell two versions of its Kindle tablet in China, strengthening its presence in the country

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A spokesman for Amazon said the Kindle Fire HD and Kindle Paperwhite models were selected for the Chinese market. The launch of these tablets is the beginning of the commercialization of electronic devices by Amazon China, one of the world’s largest mobile market.

group has expanded its range of services in the country in recent months, first with the launch of an online bookseller, and a storage system on the Internet and finally, in May, a shop applications in Chinese.

Although this for several years in China in the area of ??electronic commerce, Amazon did not have far to allow a significant market share against local rivals like Alibaba Group Holdings and Beijing Jingdong Century Trading.

the tablet segment, Amazon will also now face China international competitors such as Apple (AAPL) and Samsung Electronics (005930.SE).

Paul Mozur, Dow Jones Newswires

(French Version Patrick Ramamonjisoa)

Dow Jones Newswires