After a tentative foray in Brazil, with an online ebookstore launched in 2012, Amazon returned to the charge. Last Friday, the company has extended the area of ??retail its Kindle devices to vast Brazilian territory. The movement is a first in Latin America, where it sold far as digital books, not readers, while the latter bought in bookstores, kiosks and other shops.
The new target market, known especially for its logistical difficulties, high cost of labor and other taxes, is not without risks for the giant e-commerce. And especially as traditionally, Brazilians are not big consumers of readings. The local economy is the largest in the continent.
If the population is substantial, 200,000 and a growing middle class in 2012 were 435 million books sold in the country. A market worth $ 2 billion, of which approximately 3% in digital format.
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From north to south, from east to west, we will provide products through the Brazil. “
The official added that, unlike its American habits, Amazon employ external partners that will take delivery rather than setting up its own distribution network reinforcement warehouses.
The online store Amazon will sell the Kindle Paperwhite Brazil, priced at 479 reais, almost double the U.S. price. delivery should be free to act, and the unit payable in twelve installments.
Sources : Fox Business, The Star
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