BookExpo After last June, the Amazon vis-à-vis Mexico intentions were quite clear: do not let Apple go it alone on either side of Sierra Madre. It had kindly started with the creation of a Amazon.com.mx extension, which allowed to start digital books for Kindle, with 70,000 references in Spanish.
Andreas Lehner, 2013, CC BY 2.0
catalog still two million shares traded, says Pedro Huerta, director of Kindle content for Latin America, but development projects are deployed, he said. “ For many years, we sell products to Amazon Mexican consumers. Com, but today we have mexicanizamos, who can buy directly in the Kindle Store Mexican peso ,” says there.
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However, through the book was an interesting operation: “When we look Mexico, we note that 90% of the country’s population does not have a library. This is a unique opportunity to provide access to this content Mexicans. One of the advantages of the Kindle technology is that wherever you are, if you have an internet connection then you can access your books. It is the force that Amazon wants to offer Mexico. “
Behind the beautifully smoothed marketing discourse, we must understand that the country, for the time being watered only by Apple, representing market shares are significant, and coveted.
All with the support of the authorities’ The National Institute of Indigenous Languages ??of the Ministry of Education signed an agreement with Amazon to make content available in Nahuatl, a of Mixtec languages ??[Ed: group Amerindian languages ??spoken in Mexico ], and many others, that the Institute will offer free. We also have agreements with major international publishers. We work with Ediciones Era, Fondo de Cultura Económica, and Porrúa, as well as small independent publishers. “
via El Universal
To further
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Study: Digital publishing in developing countries
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