Kindle: Find the manga effect to conquer the Indian market - Actualitté.com

The Indian market particularly interested Amazon has launched its Kindle since August 2012. Recently, the Paperwithe which was marketed, and obviously the plans for the country are numerous. New incursions are provided, always with the aim of developing a market just waiting to be structured tured.

src=”http://actualitte.com/images/actualites/Kindle/Kindle_touch.jpg”

In an interview with The Hindu, David Limp, in charge of the Kindle division, said the “good start exciting ‘of the device Indeincite the manufacturer to work more in detail its supply. And most importantly, expand the range of devices soon.

“We have a Kindle entry level to 6000 rupees and the people here appreciate this award. But the return we ask is that they also can buy the Paperwhite at this rate! Over time, we would be able to reduce costs and offer more features for the entry-level , “he says.

6000 rupees or 66 €, this brings the device at a rate indeed interesting, and to improve its offer, the prospects are intended to ensure that the Paperwhite become the entry level. But it’s not just the hardware in life, and David Limp well understood.

Amazon seeks indeed to develop a catalog of books and find out what could have the same effect on the manga sales in Japan. Discussions with publishers, the company is trying to identify the “ are subtleties of this market. In Japan, for example, manga is an important category in reading. Once we optimized [Kindle] to do this, we had a very successful … We are looking for an equivalent for India . “

reflection also involves measuring the consumption habits of Indian consumers, including … in modes of travel. According Limp, traffic is a very interesting phenomenon, especially because people “ do anything but read .” Appropriate communication to target reading in transportation around the Kindle, could have a beautiful effect.

deepen

src=”http://www.actualitte.com/images/home/e707d71bd1bb21be87362fc9466dea00.png”

The huge trade Kindle: $ 5 billion for 2013

src=”http://www.actualitte.com/images/home/9ba25085ab8b6d54f72b3ce2b05e2e06.png”

Rushdie: “This time asks us to define by hatred”

src=”http://www.actualitte.com/images/home/a067b8833e7b33051038f6c77d5a34e3.jpg”

Prices 2013 UNESCO for literacy