With the Bottom Kindle to read, Amazon gives to read more … – Actualitté.com

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Dave Limp, vice-president of devices and services at Amazon, responsible for : the operation aims to cover the entire world of books, and most importantly, solutions to read. “Our vision has always been to ensure that everyone can access our books anywhere in the world, in less than 60 seconds. ” however, in spite of this willingness, it is clear that this is not yet the case. The Merits of reading, Kindle will attempt to remedy a situation of injustice, while spreading the good word of the format owner.

The playback devices will first be given in institutions – schools, libraries, and hospitals. Subsequently, organizations will join the operation, in order to ensure a wider distribution yet.

And point the collaboration that has been going on for many years with the association Worldreader. Over the past six years, she has managed to provide 4 million readers Kindle ebook, through its agreement with the company of Jeff Bezos. Operation Kindle Reading Fund will support the deployment, and speed it up.

Because, in fact, this announcement is rather to formalize the work completed by the company while launching calls for donations, offering to submit projects that could benefit from the KRF.

” In the context of our contribution to the communities where our customers and employees live and work, we have given thousands of readers Kindle and tablet Fire in schools and libraries around the world, ” says the firm. In the case of KRF, Worldreader will be amongst the first partners, and the other three will be revealed later.

However, behind the effort of philanthropy, no one will forget that Amazon is also trying to deploy on a multitude of territories. Offer the devices is not really a problem : the firm has never concealed that his real core business was to sell content. The machines are primarily used to capture the customer, who will then be forced to pass by the proprietary solutions.

Certainly, the reading will win the hearts, the loyalty of potential customers – and certainly able to capitalize on the future.

moreover, this program is not exclusive to Amazon : Apple has also implemented a similar program, in particular in the framework of the project of president Barack Obama, 2014 ConnectED. Thus, Cupertino had offered ipads to students in 114 schools across the United States.

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