This is a year and a half now, Italian bookstores Giunti al Punto passed an agreement with Amazon: the chain of institutions would propose in its 180 outlets the Amazon Kindle and the ‘purchasing interface, operated by Amazon. Martino Montanarini then managing director, wanted the constitution “ a library of the future .” Well the future has started.
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In a statement released last week, proudly announces that Giunti a new distribution agreement was signed with Amazon. Now the Kindle Paperwhite is proposed to independent booksellers throughout Italy. Martino Montanarini talking this time of “ extraordinary opportunity for all independent bookstores that will offer the best eReader marched from their clients .” And of course, the ecosystem that goes with owner.
Jorrit Van der Meulen, vice president of Kindle, recalls, not without irony, the importance of independent bookstores, within their community. “ With this agreement, with Giunti, Italy, they can offer their customers different forms of reading, including digital titles. The Italian independent bookstores are the first to have this opportunity to promote reading in all its forms “
Selling Kindle Paperwhite in independent bookstores -. Is a reading device at 129.99 € – is a lucrative agreement. The Kindle has space of 105,000 Italian works, and declines his course reading tool in various applications accessible both tablets as smartphones, regardless of their operating system.
“ Independent bookstores become protagonists of change in this era of great changes in the world of books ” continues Giunti. The bookstore chain covers the entire Italian territory, to Sardinia and Sicily, but especially experiencing a high concentration around Milan. And in the space of one year, Kindle has garnered nearly 30,000 additional ebooks for its Italian catalog.
Tolino, the outsider from Germany
In Italy, the German operator Tolino has already begun deploying its ecosystem, based on an ebook reader and a dedicated ebookstore for booksellers. European expansion is well underway, but it is still unclear how many Italian bookstores have chosen this model.
Still in France, no decision was taken. Matthew Montchalin, president of the Union of French bookstore explained to ActuaLitté last June that the “ SLF also had exchanges with Tolino: the system is technically very good, it has proven itself commercially, but in terms of costs, it is still very expensive for independent booksellers MO3T more than . ”
Except that MO3T, environment initiated by Orange, which is the equivalent point to point, to that of Tolino, not moving at all. Booksellers would be willing to invest in it, but to no new time. However tinged “ I know it’s not the first concern of the SLF booksellers, but I always imagine a situation where the digital book grow by 10% in 18 months, as s is produced in many countries, eventually represent 5-10% of the market: the bookseller will turn to the union deploring the absence of a solution . “
Waterstone, bad against-example
At the same time, critics oppose the Results presented by British booksellers Waterstone, who had made a deal with Amazon. James Daunt was providing fairly amazing information on the state of finances. “ The ebooks have developed a market share, of course, but just to believe – and certainly if one looks at America – that this share is already in decline. Indicators point it will be exactly the same for the UK market , “stated the CEO of the firm.
Yet Waterstone has 290 physical facilities and committed with Amazon since 2012, to resolve the issue of digital. But in early October, Waterstone chose to eliminate its Kindle tables, “ Kindle sales continue to be negligible, so we are removing more and more stalls of our stores Kindle. This is much like the unpredictable life of these best-sellers: the batteries one day accumulate, sales are impressive; and the next, each sale becomes a blessing that gives off the shelves to make room for something new. Sometimes, of course, sales “bounce” , but this is not the case with the Kindle. “
For some, this decision was synonymous with end of the development of digital books, but the nuance is important: it is within the Waterstone bookshops that sales are falling. And most importantly, once the customer purchased its Kindle, it is not necessary to purchase via the bookseller: he can pass directly through the Kindle Store. Why Amazon said that sales continued to rise in the UK.
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