Who says the French could not compete against the giants of Silicon Valley and the Japanese electronics specialists? Who dared to declare that the French companies were unable to locate in the BRIC (Brazil, Russia, India and China) at the nose and beard of American or Asian multinationals? The same day the giant Sony announced its decision to abandon the market for e-readers, Parisian society Bookeen revealed signing a huge contract with the first Brazilian Bookseller Saraiva for him to produce two models marketed price of 299 reais (99 euros) and 158 euros.
This is the first important that the SME founded in 2003 sign outside Europe contract. “We are excited to partner with Saraiva , the leader playing in Brazil is delighted Michael Dahan , the co-founder of Bookeen . We brought our experience and technological know-how as part of this collaboration. Solution Saraiva is the best digital reading market. The customers Saraiva will therefore find in stores how supply Saraiva Lev is competitive. “
Brazil is a growing market for the French company. If book sales in this country are less important than the hex, it should flow this year more tablets in the country (10.7 million units, according to IDC) in France. Another advantage: Amazon and Kindle have not “swallowed up” book sales (both physical and digital) in this nation that continues to be dominated by local players. In order to try to fight against the “monster” of online sales or Apple or even the Japanese Rakuten Bookeen has chosen not to address the general public but to distributors in a strategy BtoB.
active in approximately 50 countries, the company that completed a fifteen million of revenue (it does not publish its financial data) recorded more than half of its revenues abroad before looping the end of 2013 a partnership with Carrefour ( Nolimbook of the distributor are “Made in” Bookeen ). Since its inception, the company has produced more than 400,000 e-readers. And the best is yet to come …
The Last year, 6.5 million e-readers or devices have been sold worldwide. Sales of digital books have exploded by 69% in twelve months (€ 190 million) while those books “classics” are expected to decline by 1% per year to 3.8 billion euros in 2017 against 4000000000 present day. Within three years, the firm Xerfi believes that the number of e-books in circulation will increase by 20% each year. Bookeen still has a bright future ahead of him …
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