most trusted online sale United States said Friday that the service, called Kindle Unlimited, will give users the ability to read as many books as they want from a catalog more than 600,000 titles. They can also choose from thousands of audio books.
Amazon offers a 30-day trial period to try the new service. It is a tactic diverging more recent commercial endeavors Amazon, which focused on adding services to its loyalty program Prime. But Kindle Unlimited is available to anyone who owns a Kindle electronic reading lamp or mobile app of the same name. Americans are paying more and more electronic books. In the United States, 79 million people will use e-readers in 2014, an increase of nearly 9 percent from 72 million in 2013, according to eMarketer. Consumers aged 45 to 54 years will be the greatest eBook readers this year. This new approach Amazon occurs while the company through a difficult period in his relationship with several publishers, because a public confrontation with Hachette about the price of digital books. Amazon does not disclose details of agreements with publishers involved in the Kindle Service Unlimited. Some names is not also involved in the adventure. Hachette, HarperCollins and Simon & Schuster have confirmed that they did not cooperate with the new service, while Penguin Random House would not comment. As for Macmillan, the publisher has not responded to a request for comment. According to analyst James McQuivey of Forrester Research, although some major publishers are not involved, this service is necessary to Amazon. “People prefer a subscription with access to digital content,” said he said, citing the music service Spotify and Netflix diffuser video content as examples. “Someone is going to end to understand how to develop a brand around books subscription and force publishers to participate, and Amazon can not afford not to be this “Such services already exist, however. Scribd offers a package to U.S. $ 8.99 per month for access to 400 000 pounds, against 500,000 pounds to U.S. $ 9.99 at Oyster. Both companies offer securities HarperCollins.
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